fractional PR | issues-based comms | research
Bread & Law, LLC is the public relations consulting firm of Andrew Graham, the 2021 president of the Public Relations Society of America's New York chapter.
The firm provides a unique set of services.
Fractional, full-service PR management
Leading companies frequently retain Andrew to lead or support PR programs as a fractional in-house PR manager—an everyday extension of client teams. Andrew works in this capacity for companies of many sizes, from large, publicly traded companies to new ventures, start-ups, and scale-ups.
Reputational opposition research
Bread & Law is uniquely capable of finding publicly available facts that have a reputational value to a company or its competitors. Given the proper context, this activity can uncover competitive opportunities or contribute to a company’s own crisis planning.
Issues-based communication
Modern companies engage with the world around them because, in today’s attention economy, purpose animates stakeholders.
Bread & Law helps companies figure out what issues to engage with, and when and how to engage with them.
Agency services
Andrew also collaborates with larger PR and marketing agencies on joint client programs and works as a sub-contractor to agencies, absorbing residual business or providing guidance on new approaches to deliver value to existing clients.
